Michael Shvo, legendary real estate marketer and visionary is taking his talents beyond the top floor of his luxury penthouse projects. Never afraid to aim high, Michael Shvo is determined to be the first to develop real estate on the moon. The Shvo Academy is a six-week summer project utilizing the

View From the Moon
talents of eight interns arriving from top schools all over the world. Their mandate is to develop the entire project, from soup to nuts, including pre-development research, strategic planning, design, marketing, communication and sales. When they are satisfied with their results the eight interns will then present their project to Shvo in conjunction with a group of real estate experts. In addition an expert scientist from the Hayden Planetarium will examine the project for feasibility as a real possible place for those hoping to one day live on the moon. The ad campaign will be conducted by Grey Advertising’s G2 intern team whose job will be to develop promotional graphics that are “out of this world.”
